Customer Insights

The Customer Map Your Marketing Is Missing

Most brands still see their audience in 1D

Growth Starts With the Question You’re Not Asking

The shift in perspective that makes customer research pay off

The Blind Spot Costing You Customers

Why the path to growth is found in your customer's frustrations, not your favorite features

Are Your ‘Satisfied’ Customers Secretly Planning to Leave?

The hidden risk behind high satisfaction scores (and what to do about it)

Make Your Brand Irreplaceable, Not Just Liked

Preference is built when your value is felt before, during, and after the sale

5 Ways to Stop Wasting Money (by Putting Your Brand to Work)

20 years of insights distilled into 5 strategies to ring your cash register

Want To Build a Brand Your Competitors Wish They Created?

5 Strategies to stand out, earn trust, and win market share

How Sears Failed and Amazon Succeeded