Unlock Creative Results Using the SPARK Method

Align creativity with strategy, solve problems, and win market share

7 Proven Ways To Win Customers and Gain Market Share

Turn customer insights into strategies that fuel business goals so you can outpace your competitors

Jaguar’s biggest problem is not a new ad

Jaguar’s rebrand isn’t bold—it’s blind to customers.

Want To Build a Brand Your Competitors Wish They Created?

5 Strategies to stand out, earn trust, and win market share

Answer These 3 Questions To BOOST Brand Preference

(and win market share

Answer These 3 Questions to BOOST Brand Preference (and Market Share)

The Key Reason Why a Strong Brand Starts With Your Backstory

How to use backstory to keep your brand consistent and relevant

5 Strategies To Build Brand Consistency

How Sears Failed and Amazon Succeeded

4 More Strategies From 4 of the World's Most Valuable Brands

7 Strategies from 4 of the World’s Most Valuable Brands

Do You Really Know Your Customers?