The Brand Strategy Brief
Advanced insights, strategies, and tactics to help you harness the power of your brand, beat the competition, and grow market share. Gain a strategic edge in under 10 minutes, every Tuesday.
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Five newsletters to help you become the preferred choice and win market share
20 years of insights distilled into 5 strategies to ring your cash register
Copywriting secrets from an overlooked advertising master
Jaguar’s rebrand isn’t bold—it’s blind to customers.
Align creativity with strategy, solve problems, and win market share
Why expanding preference (not loyalty) leads to market share growth
Build customer preference, win market share, and align your team with clarity
Why how you were taught to think impedes creativity
How small moments can create big opportunities for your brand
(and How to Avoid Them)
How a detailed company vision builds stronger brands while boosting employee productivity
How to unlock your team’s hidden genius
Navigate the harsh realities of marketing to uncover the small wins that make a big difference
Practical techniques to overcome blocks and turn you into an idea machine.
Put archetypes to work: a guide for effective brand implementation
Being seen is not the same as being chosen
